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Story

Fashion had always been there. From a very young age, it was my language, my refuge, my way of expressing who I was before I even knew how to say it out loud.

I never felt comfortable dressing like everyone else, yet I never fit into just one style either. I simply needed to feel different, authentic.

About me

My name is Magui

I still remember being four years old, drawing my birthday outfits so my mom could make them exactly as I imagined.

 

But what stayed with me wasn’t only the clothes, it was the feeling. Confidence. Happiness. A sense of being fully myself.

 

As I grew, that feeling only became stronger. I was always searching for pieces that felt special, that didn’t blend in, that told a story. When I moved to Europe, that inner pull slowly began to take shape as something real. The journey wasn’t easy.

 

There were moments of doubt, moments when I wondered if I should be creating something more “for everyone”, because of course the fear of not being liked sometimes invaded my mind, but the answer was always the same: I didn’t want to build just another brand. I wanted to create something with soul.

 

This brand was born from that intention, a space where craftsmanship is respected, where every piece is made with care, and where uniqueness is celebrated. Some garments exist only once; others carry details that can’t be repeated. That’s what makes them alive. Sustainability is part of this vision.

 

The brand works with deadstock fabrics, embraces slow processes, and values transparency at every stage. You know who made each piece, from the very first sketch to the last stitch, honoring the hands, time, and intention behind every garment. I create clothes meant to become someone’s favorite, “the perfect jacket they always reach for”, “the trousers that make them feel powerful”, “the shirt that feels like home”.

 

Pieces you don’t just wear, but feel. Clothes that protect, empower, and remind you of who you are.

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